When Lorenzo Carlini took over Hotel Florenz in 1996, an old church building converted into an accommodation facility, it was immediately clear to him how important it was to encourage a type of tourism that went beyond the beach season, defying the seasons and focusing on the wild beauty of the area.
Discussing with an experienced local freeclimber, Lorenzo had an intuition: the real future of the Finale area will be mountain biking! The intricate web of trails winding between the blue of the sea and the green of the mountains, the unstoppable passion for the area and the collaboration with other daring entrepreneurs in the area have helped to create a tailor-made bike tourism offer, also attracting world-class sporting events.
Today, Hotel Florenz has become a point of reference for bikers who choose Finale Ligure, one of the most popular destinations both in Italy and abroad for its incredible variety of routes winding between steep climbs and fascinating rocky paths, with breathtaking views opening onto the sea.
Choosing the Hotel Florenz means immersing yourself in the true meaning of MTB adventure. Prepare your faithful two-wheeled companion for moments of pure passion and adrenaline: we are ready to make your experience unforgettable.
For the past few years, the Hotel Florenz has been a member of the FOR Consortium, Finale Outdoor Region, which guides and informs on activities, services, tourist offer and the FOR YOU CARD. The FOR YOU CARD allows you to obtain points for special discounts on products and services purchased, and buying the FOR YOU CARD also means contributing to the maintenance of the trails, cliffs and the Finale area, an initiative to provide fun and safety!
We are waiting for you!